Flex aims to meet the needs of people suffering from grip-related pain, such as that caused by fibromyalgia. The project proposes an adapted packaging kit that combines ergonomics, accessibility and aesthetics. Inspired by notions such as soft texture, transparency and organic shapes, the packaging features thermoformed materials, subtle silkscreening and instructions printed on transparent foil, to foster an experience that is both intuitive and compassionate. The minimalist, uncluttered graphic approach is inspired by the sensitivity associated with invisible illnesses, making the object functional and inclusive in everyday life.

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Credits : Christopher Laflamme, Kaïna Leblanc-Roberge