Client
Nonno cafe
Year
2023
Café Nonno is a fictitious concept of a contemporary Italian café, designed for a young, creative and urban clientele. The aim of the project was to develop a complete visual identity including a logotype, a brand universe and a menu layout, all in keeping with a warm, modern and dynamic atmosphere.
The name Nonno, which means grandfather in Italian, evokes a family tenderness tinged with nostalgia. It was a natural choice when reorienting the original concept, which was originally centered on a Japanese restaurant. By capitalizing on this name and the imagery that accompanies it, the project seeks to establish an intergenerational connection while adopting a resolutely contemporary visual tone.
The identity is based on simple shapes, a bright color palette and graphic elements evoking Italy, conviviality and creativity. An essential part of the project was the design of a detailed menu that combines Italian authenticity with today's dietary requirements (vegan options, gluten-free, etc.). This menu was developed through several iterations, exploring various typographic layouts, visual hierarchies and graphic compositions.
Finally, the creation of business cards, web page mock-ups and immersive branding elements broadened the scope of the project. This approach consolidated a coherent brand proposition, from typography to editorial tone.