Type of work :
Personnal work
Visual Identity
Product and Packaging Design






The main objective of this project was to develop a comprehensive visual identity for a Twitch streamer, encompassing the various genres of games they play, including first-person shooter, role-playing, adventure, and simulation games.

The primary focus was to create a visual representation that aligned with the client's vision and captured the essence of their preferred style, which revolved around the theme of "outdoor adventures." To achieve this, careful consideration was given to the incorporation of elements such as landscapes, nature-inspired motifs, and topography patterns. These design choices were intended to evoke the feeling of vast, open environments often encountered in adventure and simulation games, while also referencing military satellite imagery, a recurring theme in the streamer's gaming content.

In terms of color selection, purple was chosen as a nod to the Twitch company logo, establishing a connection to the platform and its community. Additionally, the inclusion of cherry red aimed to represent the crosshair, a fundamental element used for precise targeting in first-person shooter games. This color choice added a vibrant and energetic touch to the visual identity, complementing the overall theme and enhancing the streamer's brand presence.

In addition to creating a cohesive visual identity, an integral part of the project involved the development of merchandise that would serve as promotional items for the streamer's brand. This merchandise, including t-shirts, caps, and stickers, featured the streamer's logo and incorporated distinctive visual elements from their Twitch channel. By offering these items to their audience, the streamer fostered a sense of community and provided fans and viewers with an opportunity to demonstrate their support and affiliation.

In conclusion, the project aimed to establish a compelling visual identity for the Twitch streamer by incorporating elements related to the genres of games they played, while also designing merchandise that reinforced their brand presence. The resulting visual identity and accompanying merchandise created a cohesive and captivating brand experience, allowing the streamer to connect with their audience on a deeper level and establish a distinct and recognizable presence within the Twitch community.

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